Lisbon Insiders Website
Excited about the chance to collaborate? A fantastic opportunity has just become available! If you're passionate about food, e-commerce, and thrive in the digital space, this role is made for you. We can't wait to hear from you!
Job Title: Website Manager
Location: Remote / Lisbon-based
Job Type: Part-Time to start with and could become a full time job.
Brand Overview
Lisbon Insiders is a passionate, independent content curator, supporting the hospitality industry and restaurants thanks to our powerful platforms.
Our multi-channel media offers extensive coverage and exposure through: a high end coffee table print magazine, a powerful weekly newsletter, a highly engaging Instagram page and an influential annual awards ceremony. Something for everyone and every need.
Through directory, features, events, guides, and insight from industry experts, Lisbon Insiders provides all the info and tips on the food scene and cultural life you need to know.
Lisbon Insiders is the ultimate guide for foodies and epicureans!
Position Overview
We are seeking a proactive, detail-oriented Website Manager to take full ownership of the Lisbon Insiders website. The ideal candidate will be responsible for conducting a comprehensive audit of the website, optimizing its design, user experience (UX), search engine performance (SEO), and implementing strategies to increase traffic, conversions, and sales. You will have the freedom to recommend and execute a variety of initiatives that will improve overall site performance, enhance user engagement, and drive revenue.
Key Responsibilities
Website Audit & Improvement:
Conduct a thorough audit of the website to identify areas for improvement in design, functionality, SEO, and user experience.
Analyze current website performance metrics (traffic, bounce rates, conversions, etc.) and implement strategies to address any weaknesses.
Recommend and oversee design changes to improve user interface (UI) and overall aesthetic appeal.
Search Engine Optimization (SEO):
Develop and execute a comprehensive SEO strategy, including on-page optimization (keyword research, metadata, image alt tags, internal linking) and off-page optimization (backlinks, content partnerships).
Conduct regular website SEO audits and performance checks using tools such as Google Analytics, Google Search Console, and other SEO platforms.
Create or collaborate on content that boosts search rankings and brings organic traffic to the site.
Traffic Generation & Marketing:
Plan and implement digital marketing campaigns (including content marketing, social media, email marketing, and pay-per-click (PPC) advertising) to drive traffic to the site.
Develop partnerships with influencers, blogs, and travel websites to boost visibility and traffic.
Sales Strategy & Conversion Optimization:
Design and implement strategies to increase conversion rates for products offered on the site.
Optimize the shopping experience, including simplifying the checkout process, improving product pages, and using A/B testing to identify successful features.
Create automated email marketing campaigns (abandoned cart recovery, post-purchase follow-ups, etc.) to nurture leads and boost sales.
Collaborate with the content team to ensure that sales-driven content aligns with the overall brand tone and voice.
Analytics & Performance Monitoring:
Use analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track website performance and user behavior.
Provide regular reports on traffic, SEO rankings, conversion rates, and overall website performance.
Continuously iterate and improve based on insights from data analysis.
Automation & Email Marketing:
Set up and manage automated email campaigns for customer engagement, abandoned cart recovery, and promotional offers.
Develop and grow the email subscriber list, and segment the audience to deliver personalized and targeted messages.
User Experience & Design Optimization:
Regularly review and improve the website’s user interface and experience (UI/UX) to ensure it is intuitive and engaging.
Work with designers and developers (if necessary) to ensure that the website remains functional, visually appealing, and aligned with brand goals.
Content Management:
Oversee the website’s content strategy, ensuring that all pages, blogs, and product descriptions are optimized for SEO, user engagement, and sales conversions.
Update and refresh content regularly to ensure relevance and accuracy.
Coordinate with writers, designers, and external contributors to ensure quality content is published regularly.
Qualifications
Proven experience in website management, digital marketing, or eCommerce strategy.
Strong knowledge of SEO, PPC, conversion rate optimization (CRO), and UX/UI best practices.
Experience with analytics tools like Google Analytics, SEMrush, or similar platforms.
Strong understanding of sales funnels, email marketing, and customer journey mapping.
Basic knowledge of web development (HTML, CSS) is a plus.
Experience with eCommerce platforms like Square Space, or similar is an advantage.
Creative mindset with the ability to think strategically and execute effectively.
Excellent project management skills with attention to detail and a results-oriented approach.
Preferred Skills
SEO & SEM
Digital Marketing & Traffic Generation
Conversion Rate Optimization (CRO)
Google Analytics / Search Console
Email Marketing Automation (Mailchimp, Klaviyo, or similar)
A/B Testing and User Behavior Analysis
Content Strategy & Management
Website UX/UI Design
Benefits & Perks
Rewarding commission structure.
Opportunities for professional development and career advancement.
Flexible Work Arrangements.
Restaurants tests and invitations to the most exclusive events.
Create an amazing network
Being part of one of the most disruptive start up in the Lisbon food scene.