◆ What inspired you to start Pira Studio, and what was the vision behind creating your own creative space?

I’ve always been interested in working at the intersection of creativity and business. As my career progressed, I had the opportunity to work in large and small-scale companies and quickly realized that my strong suit was serving as the connector between creatives and business minds, whilst aligning the needs of both worlds.

This insight became my inspiration for starting Pira — an agency built on the belief that true creativity and innovation come from instigating meaningful collaborations between creatives and business owners.

◆ If you had to describe Pira Studio in just three words, what would they be?

Collaborative, Energetic, Authentic.

◆ You work across so many mediums: branding, photography, and design. What do you think ties all your projects together?

Understanding the ‘why’ is what ties it all together. Before starting a new project, we have in-depth sessions with our clients to fully grasp the purpose, objectives, and their long-term vision for their brand or project. Once aligned, the fun starts, and we begin connecting the dots, building a brand strategy, timelines, and scouting the right creatives to bring the project to life across all touchpoints.

◆ Can you tell us about a recent project that felt especially meaningful or challenging?

I think our most challenging project is one we’re currently working on. We’ve been tasked to create the Naming and Branding for a high-end Japanese haircare brand. The name has to be inspired by Japanese phonetics but can’t feel “too Japanese,” while the branding needs to resonate with European markets without feeling “too Western.”

This is what we like to call a true brand pickle! But soon enough, we’ll land on a name and get to the drawing board. The most rewarding part is knowing that our work will travel across the world and that we get to collaborate and also learn from our clients.