- Insiders Profile -

Founder & CEO of Volup

Five years ago, Álvaro Meyer set out to redefine how Lisbon enjoys great food at home. Today, Volup is one of the city’s most influential delivery platforms – bringing the craft of top restaurants and Chefs to people’s tables with care, precision, and ease. As the brand celebrates its 5th anniversary this December, we spoke with Álvaro about the early days, Volup’s evolution, and what’s next for a company quietly reshaping Portugal’s at-home dining culture.


◆ For those who don’t know you yet, could you give us a short introduction about yourself and the path that led you to create Volup?

I’m Spanish, but I’ve been living in Lisbon for the past 10 years. After studying Finance, I moved here for a banking internship and quickly realized that the corporate world wasn’t the right path for me. Around that time, Uber was arriving in Portugal, and seeing the growth potential of TVDE fleets, I founded my first company, Ubimov. I still manage it today – it’s now one of the 5 largest fleets in the country and continues to grow steadily.

I’ve always loved great food, even if I’m not much of a cook. Once I started working, I became a frequent restaurant-goer. But during the pandemic, like everyone else, I couldn’t eat out and turned to delivery more often. That’s when the frustration hit: Lisbon had incredible restaurants, but the delivery options were mostly fast food, and the service quality simply didn’t match the city’s culinary talent.

That gap sparked the idea for Volup. I wanted to build a delivery service designed around Lisbon’s best culinary experiences – one that helped top restaurants deliver without ever compromising quality. Today, Volup works with more than 60 partners, including MICHELIN-starred restaurants, award-winning Chefs, and gourmet shops. And in 2025, we took a big step forward by expanding to Madrid, my hometown. A fun fact: my first job was at McDonald's, where I became one of the youngest store managers in Spain. Everything I learned there – about kitchens, operations, teams, and hospitality – still shapes how I build and lead Volup today.

◆ If you had to describe Volup in three words, what would they be?

Curated. Sophisticated. Pleasurable. (Our name, Volup, is inspired by voluptatis, the Latin word for pleasure – a reflection of our mission to bring the joy of the city’s best restaurants into people’s homes).

◆ What was the initial spark or gap you identified that made you believe Lisbon needed a premium delivery platform?

Volup was born in 2020, during a moment when restaurants were facing unprecedented challenges. I saw extraordinary Chefs and iconic Lisbon houses without a way to extend their craft beyond their own walls. Delivery existed, of course, but not a version that respected culinary integrity or treated the experience with the same care you’d expect inside the restaurant.

For anyone who wanted to enjoy a truly elevated dining experience at home – the kind a Chef would still be proud of – there simply wasn’t an option. Delivery platforms were optimizing for volume and speed, not quality and craft. That’s when we set out to build something different: a premium delivery service designed around detail, craftsmanship, and hospitality – not just convenience.

◆ From your perspective, what major trends are currently shaping Lisbon’s food scene?

Lisbon is having a strong gastronomic moment, with new restaurants opening at an accelerated pace and a growing diversity of backgrounds and nationalities. Three trends stand out to me:

1. Respect for roots: Chefs are revisiting Portuguese traditions with technique, finesse, and modernity, giving new life to classic flavors.

2. Ingredient obsession: From seafood to seasonal produce, the city’s Chefs are more focused than ever on the purity and quality of the product itself.

3. Sharing-style dining: There’s a growing appetite for smaller plates and tasting-style formats – a way of trying more dishes and creating a more social experience. Maybe it’s my Spanish side speaking, but I love seeing Lisbon embrace this “order several things for the table” spirit.

Baan Saraiva’s | Kabuki

◆ How do you choose the restaurants and partners that join the platform? What makes a perfect match for Volup?

We’re very selective with partners. We look for restaurants with strong culinary craft, high brand standards, and Chefs who care as deeply about the product as we do.

A great partner is someone who obsesses over the experience their diners have – whether in the dining room or at home. Before joining, we work side-by-side with each Chef to evaluate their dishes for delivery, adjusting technique, components, and packaging so everything arrives exactly as intended. A perfect match is a partner who wants their food to shine beyond their own walls and who sees Volup as an extension of their craft, not just a delivery channel.
 

◆ What have been the biggest shifts in consumer habits since Volup launched, and how have they influenced your strategy?

Consumers today are more intentional: they choose fewer but better meals, and they’re looking for experiences that feel special, not routine. They expect precision and consistency in service. This has led us to double down on stricter selection criteria for new partners and remain hyperfocused on working only with the very best restaurants in Lisbon — many of which hadn’t offered delivery before. Our newest partner, Zunzum Gastrobar by award-winning Chef Marlene Vieira, is a perfect reflection of this approach. We couldn’t have asked for a better birthday present!

While Japanese cuisine continues to be one of the most sought-after categories on Volup, we’ve also seen a real openness to new international cuisines. Longstanding partners like Oven (Indian/Nepalese) remain best-sellers year-round, and some of our latest international additions – BAAN Saraiva’s (Thai), Arady (Moroccan), and Touta (Lebanese) – have also been welcomed with incredible enthusiasm. 
 

◆ Looking ahead, what innovations or directions are you most excited about for the next chapter of Volup?

Two things are top-of-mind for the team. Growing our gourmet ecosystem: In 2026, we’ll continue expanding beyond memorable meals by bringing more gourmet food products into the Volup universe – all with the same focus on craftsmanship and quality. And secondly, establishing Volup in Madrid. After years of building in Lisbon, growing in Madrid is a milestone for us. It’s an opportunity to bring our model of curated, Chef-grade delivery to a new city – and one that means a lot to me personally.

Zunzum Gastrobar

◆ As you celebrate Volup’s 5th anniversary, what does this milestone represent for you and the team?

For us, the 5th anniversary is both emotional and humbling. We started during a global crisis, hand-delivering the first orders ourselves and hoping Chefs would believe in our idea. (Special thanks to Chef Paulo Morais from Kanazawa for being the first to say “yes” to Volup.)

Today, we work with Lisbon’s finest restaurants, MICHELIN-starred Chefs, iconic local houses, and thousands of diners who trust us with their meals. This milestone represents gratitude – to our partners, our drivers, and our loyal clients. And it’s a reminder that obsessing over every detail is worth it. It’s what got us here. To celebrate, we’re marking the date with a few special surprises for our diners:

– December 16-18, 2025: Every order will receive a Blue Ticket with a prize. Three of these will be dining vouchers at select partner restaurants (€300 at Kanazawa; €250 at Kabuki; €150 at Nunes Real Marisqueira). Two will be custom boxes featuring high-quality plates and a candle designed to elevate the at-home meal ritual. All remaining tickets will offer a free delivery for the next order.

– December 18 (our birthday!): All orders will enjoy free delivery on this day.

– December 18-20: To celebrate both Volup’s and Kabuki’s anniversaries, all Kabuki orders on these dates will include a box of special-edition Blue Spirulina Popcorn. 

◆ Could you walk us through your perfect day in Lisbon, from a morning ritual to a favorite late-night plan? 

A perfect day in Lisbon starts outdoors. I split my time between Lisbon and Madrid, so whenever I’m here, running along the river is my ritual – it centers me and reminds me why I love this city. On weekends, I try to go surfing; being in the water is something I’ve always enjoyed. Even though our team works remotely, I like going to Santander Café near Amoreiras for a change of scenery – and they make genuinely great coffee.

Lunch is usually something quick between meetings, and I’ll admit I order far more than I eat out. My go-tos on Volup are BAAN Saraiva’s and Oven; they’re consistently delicious and perfect for a midday break. In the evenings, I love having dinner with friends at O Arêgos – it’s my favorite tasca in town. And as a personal tradition, I often go to O Frade. It’s where I had lunch with my team before Volup’s official launch, and it feels meaningful that they’re now the first restaurant to join Volup as a limited-time pop-up in December in honor of our 5th birthday.

If the day ends with a cocktail, it’s usually at Fúria. A good friend of mine works there, and he makes what I’m convinced is the best Moscow Mule in the city.
 

◆  What’s your favorite place to hang out in Lisbon?

I love spending time in Praça das Flores – there’s always something happening. But if I had to choose just one place, it would be Faz Frio. The atmosphere, the food, the drinks, the energy… It's all consistently great. And many of my favorite memories with close friends were made there.

Oven

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